European Interactive Digital Advertising Alliance

📣 We are thrilled to invite you to this year's EDAA Summit, happening on 16 October at The Royal Horseguards in London! Join us for a day filled with engaging discussions, expert panels, and insightful keynotes! Don't miss this opportunity to be part of the conversation shaping the future of digital advertising! 📆 So mark your calendar and register now! 👇👇👇

🧑💻 We are looking forward to the IAPP Webinar "Profiling and Tailored Advertising: How to do it right from an industry perspective", taking place next Tuesday 9 July at 16 CET! Our Director of Programme Development Ionel Năftănăilă will take part in the discussion alongside a panel of stellar speakers! 🤩 Join us!

Terrific session at #dmwf with Nathalie Laneret and Guy Parker, expertly moderated by Enrico Girotto about the future of AI in Advertising and enhancing consumer trust. AI is a game changer requiring comprehensive risk based approaches and a heightened sense of responsibility whilst enabling innovation and competition. Transparency is key. European Interactive Digital Advertising Alliance is proud to support this crucial debate - thank you to the speakers for your insights!

Great discussions on accountability of digital ads and consumer trust led by Digital Advertising Alliance at Day 1 of the #DAASummit24. Pleased to share our views from Europe on the Digital Services Act and bringing user-facing transparency in digital ads to the next level under the EDAA’s latest initiative - the Advanced Advertising Transparency Programme! Thank you for having us! European Interactive Digital Advertising Alliance Angela Mills Wade Ionel Năftănăilă Joanne Furtsch #transparency #DSA #AATP

EDAA is pleased to contribute to the big conversations in todays global advertising space. Consumer centricity is key, building standards that develop trust between brands and consumers across the globe. Respectful, responsible and transparent advertising is critical! #DAASummit24

Join us on 26 June at the DMWF Global Conference in London! Our panel, moderated by Enrico Girotto, Head of Policy at FEDMA, will feature Guy Parker, Chief Executive at the Advertising Standards Authority, and Nathalie Laneret, VP Government Affairs and Public Policy at Criteo. Our experts will discuss the future of advertising and how AI can help boost consumer trust. Check out the conference here 👉 https://lnkd.in/ePvRVRn

The definitive event for senior professionals and the future of marketing technology returns bigger and better than ever on 25-26 June at Olympia, London! The Digital Marketing World Forum has a brand new agenda, featuring 10 conference topics and will welcome 120+ speakers from world renowned brands, 130+ solution providers and 2,500+ senior marketing professionals. Expect to meet brands like Meta, IBM, Google, Harrods, E.ON, Mailchimp, IKEA, Tommy Hilfiger, TikTok, PepsiCo, Heinken, GroupM, Lego, Monzo and many more! Save 25% off passes with the code EDAA25 and register now 👇

🤔 Would you like to know more about how your company can align with the new transparency requirements of the Digital Services Act? 🎙 In a recent interview with ABC UK, our Director of Operations David Barron presented the Advanced Advertising Transparency Programme (AATP), the new EDAA programme development that the online advertising industry collectively devised to facilitate alignment with Art. 26 of the DSA. 📚 Check out the interview, and if you wish to know more, reach out to us at 📧 [email protected]!

Join us at IAB Interact 2024 to learn more about the Digital Services Act, its transparency requirements and the response that the online advertising industry put in place 👀

Follow The Data: New #Survey Shows Strong Consumer Support for Expanded Use of #AdChoices Icon | The Big Idea: A new survey shows that a large majority of Americans recognize, trust, understand, and support the Digital Advertising Alliance’s AdChoices Icon, and they want to see the icon’s functionality expanded to include new tools and technologies. | https://lnkd.in/e7bpjC7v