Exverus Media

This Thursday, you can listen to my conversation with Talia Arnold, Founder and Managing Director of Exverus Media, about Full Funnel Media and the Annual Planning process. Hot topics we'll be covering include: ▪ The metrics that demonstrate the value of Full-Funnel marketing to a CFO who might see marketing as a cost center.  ▪ The playbook for aligning specific channels with funnel stages. Is video for awareness? ▪ In terms of how Growth Marketers and Brand Managers approach annual planning, what is the same and what is different? ▪ Optimizing a full-funnel campaign to maximize campaign success without losing sight of broader KPIs. Sign up here:

Every good team has at least 1 big-picture person and 1 detail-oriented person. That's why you need both MMM and MTA for your marketing campaign analysis! 🤝 MMM analyzes how various marketing elements COLLECTIVELY impact sales or other KPIs, while MTA identifies the specific contribution of EACH touchpoint in the customer journey. MMM tech providers like Keen Decision Systems use statistical regression models to provide marketers with standardization in a fragmented media world. Learn more about each analysis method here: https://lnkd.in/dBu5Mbfv ...and for professional insights on balancing big-picture with granular marketing goals straight from Talia Arnold, register for her live webinar with Keen this Thursday, August 29 here: https://lnkd.in/gR4W4P5V #marketingmixmodeling #mediamixmodeling #multitouchattribution #marketingcampaign #dataanalysis #dataanalytics #adcampaign

Wondering whether you should use marketing mix modeling (MMM) or multi-touch attribution (MTA) to evaluate your ad campaigns? We’ve got answers (spoiler alert: it’s both!) MMM and MTA are both effective ways to analyze an advertising campaign, but they bring different perspectives. Here's how to choose between the two: https://lnkd.in/dBu5Mbfv #marketingmixmodeling #mediamixmodeling #multitouchattribution #campaignanalysis #dataanalysis #marketingcampaign #adcampaign

Exciting news today: Exverus is now an official Google Partner! This gives our clients an advantage because we'll have access to higher-value offers, tailored recommendations from Google, access to advanced trainings and insights, and more. Shout-out to our Paid Search team Hillary Kupferberg, Ryan Schuster, MBA, Michael Robbins, Yrving Aponte, and everyone else who helped make it happen. 🙌🏻 #google #googlepartner #paidsearch #searchenginemarketing #digitalmarketing #sem #cpg #brandmarketing #cmo

A round of applause for our media planners & performance marketers who earned TWO ADWEEK Media Plans of the Year!! Our 2023 Stella & Chewy's and New Belgium Brewing Voodoo Ranger campaigns delivered outsized results on midsized budgets. Thanks to Tasha Day, Shelby Dolan, Anna Elema, Aaron Silva, Charles Lai, Sean Edwards, Benji Shepherd, and MANY MORE for your expertise and hard work! 🙏 See all the winners here: https://lnkd.in/eY9_DY9s #mediaplanning #mediaagency #paidmedia #mediacampaign #adcampaign #advertisingcampaign #adweek #mediaplanoftheyear #cpg #cmo

This is the only podcast you need today! Talia Arnold speaks with Chris Brooklier of The Current about doubling your media ROI by thinking long-term, maintaining brand safety after GARM's shutdown, and advertising against the news. https://lnkd.in/gZAd3ame #advertisingagency #adagency #mediaagency #mediabuying #brandsafety #digitaladvertising #brandmarketing

"Sustainable business growth requires pairing performance with building brand equity, brick by brick, just like you’d invest in a retirement account." Exverus Media's Talia Arnold makes the case for how consistent (and strategic) marketing investment over time can keep brand equity returns growing up and to the right in her op-ed. #marketing #socialmedia #advertising

When marketing budgets are tight and quarterly reports loom large, the pressure to deliver immediate sales performance can feel intense. But when it comes to advertising, focusing too closely on short-term gains is like day trading — the quick returns might grab headlines, but they usually lack staying power. Talia Arnold explains a better approach to media planning in a new op-ed for The Current by The Trade Desk. Read here! https://lnkd.in/gf4_V6jm #mediaplanning #mediabuying #mediaagency #programmaticadvertising #thetradedesk #advertisingnews

Inside this edition of The Current:  - We explore how NBC and Peacock evolved coverage of the 2024 Paris games for the digital age with new formats and a robust social media strategy. - With the 2024 Paris games over, we showcase the best ad campaigns, from Uber to Omega. - In a recent op-ed, Exverus Media’s Talia Arnold shares how marketers can cultivate lasting brand equity by approaching media planning like long-term investing instead of day trading. - We break down how single sign-ons are changing the way consumers access the internet, and how they could give marketers insights into online activities. #livesports #connectedTV #advertising

ICYMI: Talia Arnold will be sharing her expertise on blending brand-building with performance in your annual media plan on Aug 29! Register here: https://lnkd.in/gJQxu7P5 This will be a live conversation with Jesse Math of Keen Decision Systems where you'll learn: - Actionable Strategies: Discover methodologies to demonstrate the effectiveness of your marketing efforts. - Expert Guidance: Hear from industry leaders on balancing and measuring different marketing tactics. - Transform frustration into focus and achieve a winning strategy. Take advantage of the opportunity to learn from an ADWEEK Media All-Star of 2024! ✨