Mediahub Worldwide

While BIG HAPPY and Mediahub Worldwide showed off their ping pong skills last night at Ping Pong Pride, this event was about more than just friendly competition—it was about supporting the LGBTQIA+ community year-round! Thanks to BIG HAPPY’s generous sponsorship, donations and care packages were made for the Hetrick-Martin Institute, all benefiting LGBTQIA+ youth. Each kit serves as a reminder to embrace and celebrate one’s authentic self! #Pride365 #BigHappyLove

Discover how New Balance tapped into key sports moments by leveraging AI-powered contextual advertising. By combining advanced AI solutions with strategic media planning, we can deliver contextually relevant ads to sports fans at scale,’ says Suri Patel from Mediahub Worldwide. Read More: https://lnkd.in/ghewFJ9V #silverpush Paul Briggs #contextualadvertising #sportsmarketing #advertising #summerofsports #newbalance #mediahub #adtech #brandstrategy #artificialintelligence #contextualtargeting #brandsafety #brandstrategy #brandsuccess #techtrends2024 #olympics #UEFA #euros2024

We're excited to celebrate our very own Sean Mathew, U.S. VP, Group Media Director, Investments, as he earns a spot on NYC TV Week's 40 Under 40 list! The list recognizes trailblazers in the media and TV industry, and Sean has proven to be a standout, pioneering automated CTV investment and negotiating first-to-market deals for clients like Navy Federal Credit Union and Netflix. Congrats, Sean!   See the full list of this year’s honorees here: https://lnkd.in/gbRq6vCH  TV Week Events #TVWeek40U40

Postcards from #Paris2024!   With the Olympics still underway, our client New Balance is seizing the moment and the Summer of Sport with their “We got Now” campaign. You can’t miss the prime OOH activations across several major Paris subway stations, reaching locals and the millions of global sports fans traveling to the city during the Games. Not only that, we're excited to team up with New Balance for a full TV and digital takeover throughout the Games. Special thanks to our partners MEDIATRANSPORTS, France tv distribution, Eurosport, and L'EQUIPE!

This past weekend, our client Ulta Beauty brought the joy of beauty to Chicago’s #Lollapalooza music festival! As the exclusive beauty-retailer of Lollapalooza, Ulta Beauty had a 20x20 on-site activation space called Ulta Beauty’s House of Joy. Attendees could enjoy a complimentary glow-up with hair tinseling, temporary hair color, and a glow bar to keep guests looking radiant all weekend. Ulta Beauty Reward Members were also able to receive exclusive and customizable makeup bags, filled with goodies from some of their favorite brands. So proud of our Mediahub U.S. team for bringing this activation to life with IPG Mediabrands, Live Nation Entertainment, and TikTok!

Is brand loyalty on the line across Australia and New Zealand? Our Mediahub ANZ team’s latest #Scout study, "The New Value Economy," reveals high rates of brand switching in the region amid cost-of-living concerns. Consumers are spending more time exploring and evaluating for better deals, with 3 in 5 switching to cheaper products or delaying purchases altogether. While this poses a challenge for some marketers, it is also an opportunity for brands to capitalize on new potential growth from consumers seeking better value offers. Read more via Campaign Brief (https://lnkd.in/g4UNwfWp) and access the full report here: https://lnkd.in/gRgcpDvY Sue Squillace Linda Fagerlund Hugo Winter Cushla Baggott

YouTube has become a major player in the #CTV space, and tapping into its potential has been a no-brainer for marketers looking for relevance and reach. Mediahub UK’s Catherine Chappell, Head of Platforms and Investments, recently joined Next in Media's Michael Shields to talk about the latest strategies for maximizing #YouTube's potential, the intricacies of media activation, and the nuances of commercial investment across the U.K. Catch the full podcast here: https://lnkd.in/gfRey6at VuePlanner

By the end of 2024, the number of people living in multigenerational households in the U.S. is expected to reach 75 million.   As economic shifts drive more families to live and travel together, Mediahub’s Zïa Bailey Maldonado, PSPO, U.S. Research Strategist, shares insights on the rise of multigenerational travel and how brands can tailor their strategies to engage the whole family, including grandparents, who often play a major role in the trip planning process. Read more via The Drum's Travel and Tourism focus here: https://lnkd.in/gpFShG8u

The summer music festival season is at its peak, featuring a growing number of international artists leading the lineups. Today's younger generation celebrates diversity with music artists who reflect their unique cultural backgrounds. Our latest U.S. Scout report, explores this audience to uncover what music brings to their lives and who they are beyond their passion for global music. https://lnkd.in/g-uEydeM

Happy #InternDay! Today, we’re shining a spotlight on our amazing IPG Mediabrands U.S. Summer Residents! Thank you for being valuable team members, bringing fresh perspectives, new ideas, and a passion for making media matter. Your dedication and hard work are truly appreciated, and we’re so grateful you chose to spend your summer with us! Swipe to get to know what they’re most curious about in media (hint: it’s all AI-related), what they’re binge-ing, and one thing they’ve learned from their MH residency. Livan V. Esquivel Mariel Padrón Aubrey Yarbrough #IPGMBResidency2024