When Sierra Nevada Brewing Co. needed quick and inexpensive ways to promote their brand refresh, they tapped Kargo. AdExchanger tells the story of how we brewed up a CTV video campaign without ever turning on a camera. https://lnkd.in/d_sSU8tC #ctv #adtech #marketing #performance #video
Über uns
Kargo creates memorable experiences for advertisers that go beyond the first impression to captivate consumer attention. With a suite of exclusive omnichannel advertising solutions, leading brands choose Kargo to drive meaningful customer connections across mobile, video and social. With a focus on performance, Kargo helps the world’s largest advertisers achieve incremental brand lift and higher returns on ad spend. For publishers, Kargo’s proprietary platform maximizes revenue per impression through unique creative and targeting solutions. The key to our success is our people. We’ve built a community that values teamwork, is not afraid to take chances and relentlessly strives to disrupt the industry and stand out from the crowd. Diversity is fundamental to the Kargo culture as we celebrate and embrace our differences in our inclusive workplace. Founded in 2003, Kargo is headquartered in New York with offices across the globe.
- Website
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http://www.kargo.com
External link for Kargo
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 201-500 Mitarbeiter
- Hauptsitz
- New York, NY
- Typ
- In Privatbesitz
- Spezialitäten
- Mobile Advertising, CTV, Contextual Targeting, and Online Video
Standorte
Employees at Kargo
Aktualisierungen
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ICYMI: Kargo Founder + CEO Harry Kargman joined Kellanova CMO Julie Bowerman on stage at the Brand Innovators Marketing Leadership Summit in Cannes. You can see it now to get their take on the evolution of modern marketing, the collapse of the funnel, the power of collabs and the value of trusting your gut to plot a winning strategy for your brand. https://lnkd.in/dDv65zZc #bisummit #cannes #adtech #marketing
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🎉 Thrilled to be recognized by MarTech Breakthrough awards as the best in the biz TWO YEARS IN A ROW! 🏆 What’s our secret? Bringing together our arts and smarts to build cross-screen creative and targeting solutions that deliver unmatched outcomes. https://lnkd.in/giTjmndZ #adtech #marketing #advertising #creative
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Get ready to paint the town! On Thursday, September 26, 6-9PM, join us for our annual art auction, Heartworks, benefiting The Leukemia & Lymphoma Society. It's an amazing night of art, drinks and making a difference with 100% of all proceeds going to the LLS. Purchase tix at: https://lnkd.in/gEb5zywP or donate to a great cause: https://lnkd.in/gX7-64xh
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When a QSR was hungry for more in-store visits, they turned to Kargo for First-Pod targeting. This precise solution allows a brand to target the first ad pod a viewer sees whey they tune into their CTV, increasing the likelihood of message retention and brand recognition. Ready to tune in to that impact? https://www.kargo.com/ctv #ctv #marketing #targeting #performance
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From professional chef to Kargo’s VP of Global Supply—Tal Almany shares his story and serves up insights for building strong publisher relationships on the latest episode of the AdTechGod(™) Pod. https://lnkd.in/gX37XCh8
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Kargo was part of the recent Meta Performance Marketing Summit and the takeaway was loud and clear: It’s time for marketers to lean-in to AI and automation. Get the scoop on Meta's three-pronged offering and how Kargo, an official Meta Business Partner, further amplifies their impact—like 19% lower CPAs. https://lnkd.in/gza4mDKk Alana Kopelson #ai #marketing #adtech #commerce
The Power of Three: AI, Creative and Data Drive Better Business on Meta
blog.kargo.com
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Couldn’t make Cannes? Feel like you were there as 6 industry leaders share festival insights over rosé at this event hosted by the Alliance for Women in Media. Leading the convo: Kargo’s own Jeannine Shao Collins, Lori Bullock of Havas Lynx, Kathleen Dunlop of Unilever, Laura (Bernstein) Grover of EDO, Inc., Suzanne Irving of OMD USA, and Kelly Kavanagh of Haleon. Sign up today! https://lnkd.in/gGcsmHUH
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Kargo is thrilled to join the Ad Net Zero community and promote their mission of reducing the carbon emissions created by the advertising industry. Looking forward to impactful collaborations and taking big steps toward a sustainable future!
We are thrilled to welcome Kargo to the Ad Net Zero US community! 🎉 Kargo is a leading SSP platform across mobile, desktop, CTV, and social, with both programmatic and direct buying opportunities. Their solutions include premium, brand-safe supply, bespoke creative formats, and cookie-less audience targeting providing valuable tools for modern advertising strategies. Thank you to the entire Kargo team for your support. We look forward to many impactful collaborations ahead! 👉 Learn more about Ad Net Zero's mission and how you can become a supporter in the comments below or reach out to us via LinkedIn. Let's continue to pave the way for a sustainable future in advertising, together! #AdNetZero #SustainableAdvertising #Partnership #Kargo Michael Shaughnessy Kevin Canty Joe Lanzerotti Kyle Green Victoria Laemmel