Wakefield Research

Companies spend an average of $520K per year on data engineers who manually build and maintain data pipelines, reveals Fivetran’s survey from Wakefield Research. More on how data integration can result in huge cost-benefits from Maxwell Dallinga in HackerNoon: https://lnkd.in/d-7pW4QF #engineer #data #ERP #dataintegration

Your pet is more than just your best friend: 95% of pet owners rely on them for stress relief, reveals the American Heart Association’s survey with Wakefield Research. If pets are the secret to Olympic success, can they be your productivity power too? Susan B Trachman MD has more in Psychology Today: https://lnkd.in/e7TYnKe9 #pets #stress #productivity #summerolympics

When it comes to wasted energy, employees think their bosses need to do some slaying: 80% believe their employer shares a responsibility equal to their own when it comes to energy leakage from devices and plug power usage, reveals a survey from Wakefield Research. More on how Honeywell is helping corporate buildings unplug and power down to save money from Sarah Winfrey in The Cool Down: #survey #energyleakage https://lnkd.in/eu7Xnnf5

As AI rises, so too has its toll on aging tech infrastructure. But many AI leaders are slow to replace equipment for AI alone: 33% are waiting out the lifespan of legacy equipment instead of replacing it proactively, reveals a survey conducted by Wakefield Research on behalf of Honeywell. More on how AI will - and won’t - change how companies manage their infrastructure from Joe Burns of Industry Dive: https://lnkd.in/gCERtrBW #ai #tech #sustainability #marketresearch

In-home security cameras can provide peace of mind, especially for those of us with pets at home - with the added benefit of being able to sneak a peek at our fur babies being all kinds of adorable: 94% of cat or dog owners with cameras say checking in on their pets is the highlight of their day, reveals Comcast’s survey with Wakefield Research. More from Lucy Notarantonio in Newsweek: https://lnkd.in/gfXqcjSX #pets #homesecurity #survey #marketresearch

Influencers use clout to peddle everything from clothing to cookware, but consumers may not actually trust them when it's time to purchase. In fact, 87% believe it's likely influencers don't use the products they advertise, according to a survey for The Desire Company by Wakefield Research. Read more from Kiri Masters and Forbes: https://lnkd.in/dJU9wSfd #retail #socialmedia #influencers #marketresearch #survey

Americans’ taste in food has a huge impact on their lives - right down to their taste in romantic partners: 77% are more likely to swipe right on a ranch dressing fan versus a blue cheese one, reveals HelloFresh’s survey with Wakefield Research. More on this classic American dressing - and surprising consumer habits - from Stacey Leasca in Food & Wine: https://lnkd.in/d8yiBQmY #dating #relationships #food #health

Americans with type-1 diabetes spent an average of $5,000 on emergency care - and that’s before they were even diagnosed, reveals Sanofi’s custom PR Poll with Wakefield Research. This prompted the one and only Usher to take to Capitol Hill and advocate for early screening access. Read more from Good Morning America: https://lnkd.in/eDg2KsXi #diabetes #healthcare #data #polling

The Great Wealth Transfer is expected to pass trillions of dollars from Boomers to Millennials but few people are prepared for a large inheritance. In fact, 72% of Americans are not confident they can handle a large influx of cash alone, a recent Citizens survey by Wakefield Research found. Read more by Suzanne Blake and Newsweek at https://lnkd.in/ehWVcUQ9 #personalfinance #wealthmanagement #marketresearch #survey

We all just want something to play with. According to The Toy Association survey by Wakefield Research, more than 2 in 5 parents have bought toys for themselves in the past year. It's one reason toy companies and retailers have begun marketing to kids and adults alike. Read more by Jordyn Holman and The New York Times at https://lnkd.in/ehUVY9qB #toys #creativity #retail #marketresearch #survey