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    DIGITAL TOUCHPOINTS

    SBI launches digital business loans for small and medium cos

    SBI launches SME digital loans programme using data from tax and GST returns for quick credit assessment and loan approval up to ₹50 lakh in 10 seconds without human intervention.

    SBI to use IT, GST data for quick sanction of MSME loans

    State Bank of India (SBI) has introduced SME Digital Business Loans, using data from income tax, GST returns, and bank statements for rapid credit assessment of MSMEs, enabling loan sanctions within ten seconds without human intervention. For loans up to Rs 50 lakhs, financial statements are waived in favor of transaction history and GST returns. This initiative aims to streamline MSME lending, reducing manual processes and enhancing efficiency.

    RBI strikes against UPI, digital payment fraud, plans to set up a digital payment intelligence platform

    Fight against digital payment frauds: The RBI proposes a digital payments intelligence platform to combat a surge in digital payment frauds. Fraud cases reported to the RBI jumped 300% to 36,000 in FY23 compared to FY22, highlighting the need for a system-wide approach. The central bank forms a committee that will examine setting up this infrastructure to facilitate real-time data sharing across the digital payments ecosystem.

    Adani Group & ICICI Bank launch co-branded credit cards with airport lined benefits

    Adani Group and ICICI Bank have joined hands to introduce co-branded credit cards offering airport-linked benefits, aiming to enhance customer experience across various businesses. The Adani One app, launched in December 2022, serves as a digital platform for booking tickets, accessing airport facilities, and more. The cards provide perks like Adani Reward Points on various spends, premium lounge access, free air tickets, discounts on duty-free shopping, and F&B expenses at airports.

    Airtel Payments Bank's annual net profit rises 60% to Rs 35 crore

    Airtel Payments Bank records 60% surge in annual net profit to Rs 35 crore, with revenue up 42% to Rs 1,836 crore. Monthly transacting users reach 80.4 million.

    Mastering digital frontiers: Exploring programs in digital marketing

    Businesses leverage digital marketing for online engagement. Indian School of Business offers programs like Digital Marketing Post Graduate Certificate & Transformation Program. Digital marketing analytics enhances decision-making for marketing effectiveness.

    • ICICI Pru Life pays Rs 1,867 crore towards death claims in FY'24

      The company said it has enabled its digital touchpoints such as WhatsApp and the mobile app providing convenience to claimants to lodge and track claims. Also, the company provides home pick-up of claim documents.

      Unlocking organizational potential: The role of chief executive officers (CXOs) in the digital era

      Chief Experience Officers lead digital transformation to enhance customer engagement. Collaborating with C-suite executives and leveraging emerging technologies, CXOs drive innovation and deliver exceptional value to customers, shaping the future of business.

      When the third-party cookie crumbles: A new privacy-centric internet emerges

      Third-party cookies, which are used to track the online movement of users, are being phased out by Google. A tool to make a user’s internet experience more intuitive, Cookies became a villain when they became intrusive. How will it transform the internet?

      India now largest market in APAC for BenQ

      India has surpassed Japan to become the leading revenue market in the Asia Pacific region for consumer electronics and display products manufacturer BenQ, as confirmed by Jeffrey Liang, the president of the company's APAC region. On a global scale, India now holds the company's third-largest market position, following China and the United States of America.

      Invested more than $2 billion in Neu; app revamp has paid off: Tata Digital CEO

      The app, which completed a year on April 7, was given a new design as well as improved navigation and payment systems, resulting in its best growth phase on all counts, including revenue.

      CXO Leadership in the Digital Age: Navigating the Data-Driven Landscape

      With the arrival of the digital age, leadership at the CXO (Chief Experience Officer) level has on a new dimension in the dynamic world of business. CXOs are leading their organizations into unfamiliar territory as technology continues to transform industries. Data is at the center of this shift, and a key competency of successful CXO leadership is now effectively utilizing its power.

      Digital Transformation and the CXO's Strategic Role

      Digital transformation is crucial for businesses today, as it integrates digital technologies into all aspects of operations, enhances customer experiences, improves operational efficiency, and drives innovation. Chief Experience Officers (CXOs), such as Chief Digital Officers and Chief Technology Officers, play a strategic role in shaping organizations' digital futures.

      The data dilemma: Companies find India's privacy law a tricky maze to traverse

      The implementation of India’s privacy law is keeping organisations from varied sectors — technology, banking, telecom, medicine, etc — on their toes.

      The role of a Chief Technology Officer (CTO) in today's digital landscape

      This article explores the role of a Chief Technology Officer (CTO) in today's digital landscape. It highlights the responsibilities of a CTO, including technology strategy development, driving innovation, managing technology infrastructure, fostering collaboration, and talent management. This article also discusses the skills and qualifications required for a CTO, such as technical expertise, strategic vision, leadership, and business acumen. Additionally, it emphasises the impact a CTO can have on driving digital transformation, fostering innovation, and enhancing competitive advantage within an organisation.

      Complete Guide to Digital Marketing

      A successful digital marketing strategy requires a clear process and framework that define the phases of generating and implementing the plan, as well as investigating market behavior and defining future channel goals.

      Thriving in India's Digital Era

      In the digital era, building a customer-centric organization has become imperative for businesses in India. With customer preferences shifting and technology reshaping industries, companies need to adapt and adopt customer-centric approaches to stay competitive. Embracing customer data, implementing omni-channel strategies, personalizing experiences, prioritizing customer service, fostering a customer-centric culture, and taking an agile and iterative approach are key to building a customer-centric organization.

      Digital wears Prada: As tech meets luxury, IT majors find a new ray of hope

      Circa 2023. A luxury retailer has invited you to an exclusive fashion show in-person just because you looked up their products online. If this idea sounds far-fetched, think again. Luxury giant Prada is planning to make something similar happen soon using Adobe’s cloud solutions.

      The Ultimate Guide to Marketing Automation

      Marketing automation uses software and online tools to simplify repetitive marketing tasks. It also allows businesses to generate sales leads through automated marketing communications on various channels.

      360 Marketing Strategy: Tips to Take Your Business to the Next Level

      A 360-degree digital marketing plan combines traditional and digital marketing channels to reach a target demographic through numerous platforms. The strategy ensures that customers have a consistent and personalized experience across all touchpoints, providing deeper insight into customer behavior and interests for brands.

      Infosys refreshing brand identity to stand out in crowded digital world

      Infosys' iconic blue logo is getting a ‘sonic’ makeover to help the software bellwether better engage with its younger staff and business stakeholders.

      Tata Digital sets sights on revenue growth after reworking its app

      The app, which completed a year on April 7, was given a new design as well as improved navigation and payment systems, resulting in its best growth phase on all counts, including revenue, said Pal, who was appointed Tata Digital CEO in 2019. He was with TCS before that for more than 27 years in leadership positions.

      Bank of Baroda launches electronic bank guarantee on its digital platform

      Bank of Baroda has launched electronic bank guarantees (e-BGs) on its BarodaINSTA platform in collaboration with National E-Governance Services. This initiative will help the bank to drastically reduce the time required to issue a traditional bank guarantee (BG). The move to e-BGs will bring transparency and security to the process, said T N Suresh, General Manager, Head - Forex & Fee Income at Bank of Baroda.

      Revolutionizing E-commerce: AI-powered CX automation takes centre stage

      AI-driven customer experience automation is transforming the e-commerce landscape by enabling businesses to deliver personalized experiences, streamline customer support and gain valuable insights into consumer behaviour.

      Blurring of urban-rural demand, digital first defining brand rankings: Brand Xcel

      It named Jio, Amul, Colgate, Samsung, Vivo and YouTube as among the top 50 brands in terms of ranking, adding that Jio emerged as the biggest telecom brand in rural markets, while Samsung was ranked as the leading mobile phone brand in urban India. The research firm said gender stereotypes are being smashed by brands, with men involved in household chores and embracing grooming, while women are influencing core financial decisions.

      Mercedes Benz India eyes double digit growth

      Tamil Nadu was an important market for the vehicles in India, with 45 per cent growth, contributing 20 per cent to the pan India market and Coimbatore has showcased a robust 32 per cent year on year growth, Bennett said. "We are excited about the growth potential of Mercedes-Benz in Tamil Nadu. The TEV segment has witnessed robust growth in Coimbatore, underlining the segment's popularity," he said.

      Vodafone Idea launches rural retail touch points as rivals eye user base

      These Vi Shops have been launched across multiple towns in Andhra Pradesh, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Punjab, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh and West Bengal as part of a three month long activity, the telco said in a statement Wednesday.

      How to use Yes Bank’s Digital Rupee app

      YES BANK is one amongst the four banks identified by the RBI under the first pilot of its digital currency (e₹) for the retail market.

      Sequoia-backed CleverTap acquires rival Leanplum in stock-and-cash deal

      This acquisition will open up wider opportunities in markets for CleverTap across North America, Europe, Latin America, India, Southeast Asia and the Middle East, the company said. The deal is expected to close in the second quarter of 2022.

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