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    From Clicks to Conversions: Unleash the Potential of Social Media Management

    Synopsis

    Social media management is a popular skill that involves overseeing a business's online presence and engaging with customers. Various courses are available at different levels, including certificate, diploma, bachelor's, master's, and doctorate courses. These courses focus on optimizing social media strategies and can be completed online or offline.

    _0005_man-holding-phone-with-digital-marketing-screenET Special
    Social media management, the skill of overseeing a business's online presence, is gaining immense popularity. It fosters direct customer engagement and feedback collection. This role involves content creation, audience interaction, and strategy implementation across platforms like Facebook, Instagram, YouTube, and Snapchat. Comprehensive courses, available both online and offline, focus on optimizing social media strategies.

    Top professional courses on Digital Marketing

    Offering CollegeCourseWebsite
    Indian School of BusinessDigital Marketing and AnalyticsVisit
    Indian School of BusinessDigital TransformationVisit
    Indian School of BusinessProfessional Certificate Programme in Digital MarketingVisit
    Social media management is crucial for modern businesses to engage with customers effectively. Through various platforms, companies can foster direct connections and gather valuable feedback. Both online and offline courses delve into strategies that enhance social media presence, catering to the growing demand for skilled professionals in this field.

    Click here to explore more.

    About Social Media Management Courses
    There is no such degree in Social Media, but people can pursue a degree in Mass Communication or Journalism to gain more understanding of this profession. Here is a breakdown of the numerous courses available at various levels.

    Courses
    Description
    Certificate Courses

    • Typically provided by private institutes.
    • People can specialise in one or more social media platforms, such as YouTube or Instagram.
    • Many online certificate programmes are self-paced and can be completed at the student's leisure.
    Diploma & PG Diploma Courses
    • Private institutes also provide this service.
    • People can also learn SEO, content marketing, and site design.
    Bachelor Courses

    • There is no specialised course in social media management available.
    • People can enrol in courses such as Mass Communication, BBA, and Journalism.
    • International colleges do offer social media management courses.
    Master Courses

    • Especially pursued by students who want to specialise in social media.
    • MBA programmes in social media management and marketing are available.
    Doctorate Courses

    • Typically, the duration is two years.
    • PhDs in marketing, management, and social media studies are common specialisations.
    • Many courses are also available globally.

    • The length of each of these courses varies. Certificate courses range in length from a few hours to many weeks. Graduate programmes last three years, postgraduate programmes two years, and diploma programmes one year.
    • Certificate courses in social media management are also freely available on websites such as Coursera and Udemy.
    • Certificate programmes in content marketing and SEO are increasingly popular.
    • People who complete such courses can work as social media managers for businesses, content creators, digital marketing executives, and public relations managers.
    • The average beginning wage for these positions is between Rs 3 and 8 LPA per year.
    Social media management Courses: Highlights
    As previously stated, these courses are available at various levels. Here is a list of courses at various levels in social media management.

    Particulars
    Details
    Average Course Fees

    • Certificate: Rs 500-40,000
    • Diploma & PG Diploma: Rs 5,000-30,000
    • UG: Rs 10,000-3,00,000
    • PG: Rs 10,000-5,00,000
    • Doctorate: Rs 10,000-2,75,000
    Course Duration

    • Certificate: A few weeks to 1 year
    • Diploma & PG Diploma: 1-2 years
    • UG: 3-4 years
    • PG: 2 years
    • Doctorate: 2 years (depends upon the area of research)
    Eligibility Criteria

    • Certificate: Pass in Class X or XII from a recognized board
    • Diploma: Pass in Class XII from a recognized board. Some also allow pass in class X to pursue.
    • PG Diploma: Graduation from a recognized university.
    • UG: Pass in 10+2 from a recognized board.
    • PG: Pass in UG from a recognized University.
    • Doctorate: Pass in PG program.
    Online Courses
    Online courses are available
    Employment Industries
    Social media manager, Content strategist, Human resource executive, Public relations manager, Communications expert, and Digital content creator.
    Best Courses

    • Certificate: One of the most opted-for courses. People also pursue other courses related to SEO and web designing.
    • Diploma & PG Diploma: Social media management, Content strategist, marketing management.
    • UG: BBA, Journalism, B.A., Mass communication etc.
    • PG: MBA in marketing, MBA in social media marketing etc.
    • Doctorate: PhD in marketing and management.
    Average Salary

    • Certificate: Rs 2-3 LPA
    • Diploma: Rs 2-5 LPA
    • UG: Rs 3-8 LPA
    • PG: Rs 4-10 LPA
    • Doctorate: Rs 10-20 LPA

    Social Media Management Certificate Courses
    Certificate courses are available both online and offline. Online courses are relatively inexpensive and may be completed from the comfort of one's own home. After completing the course, the majority of them issue a legitimate certificate.

    • Certificate programmes can span anywhere from a few hours to several months.
    • The majority of these courses are self-paced and can be completed at the student's leisure.
    • They are appropriate for people who want to supplement their degree programme with additional abilities.
    • Employees can also take these courses to expand their knowledge and improve their job skills.
    • Students who desire to enter the workforce can take these courses after finishing 10th or 12th grade.
    These courses will undoubtedly boost an individual's earning potential. After completing a certificate programme in Social Media management, the average beginning salary is around INR 2-4 LPA.

    Social Media Management Diploma & PG Diploma Courses

    A diploma is a brief course that focuses on a certain skill or topic of study. Diploma courses are available after completing high school, whereas PG Diploma courses are available after graduation.

    • When compared to degree courses such as Bachelor's or Master’s, they are more skill oriented.
    • People who want to start working soon select these courses since they are more skill oriented.
    • A diploma course can be pursued in a variety of disciplines.
    • Diploma and postgraduate diploma courses last between 1-2 years.
    • There are numerous specialisation courses available, particularly in social media management. People typically select digital marketing courses that include a social media component.
    • They save both time and money while also offering useful information.

    Social Media Management - Bachelor Courses

    There is no Bachelor's degree in Social Media Management available, particularly in India. People pursue degrees in this field such as management, communications, and media.

    • These degrees typically last three to four years.
    • Admission to these courses is done by either entrance exams or merit.
    • A few foreign colleges offer courses in Social Media Management.
    • These degrees are appropriate for those who wish to expand their knowledge and are willing to study full-time. Generally, these degrees assist a person to become more versatile, which raises their chances of being recruited.
    • They can apply what they've learned as a social media manager.
    • The average pay after completing these degrees ranges between Rs 4 to 8 LPA.
    Social Media Management - Master’s Courses
    Colleges in India do not provide a Master's degree in social media management. They do, however, offer Master's degrees in relevant subjects such as Media Management and an MBA in digital marketing management. There are courses that are extremely similar and include the social media management part as well.

    • These courses are typically two years long and full-time.
    • Entrance exams are used to determine admissions. Admission to some colleges is also dependent on merit.
    • Specific programmes in social media and media studies are available at international colleges.
    • Popular exams include the CAT, MAT, CMAT, and XAT. These are general tests, and admission is based on the percentile attained.
    • The average pay after completing these courses ranges between INR 5 and 10 LPA.
    Social Media Management - Doctorate Courses

    There are no courses offered at the Doctorate level in Social Media Management. Those who are interested can pursue relevant studies such as a PhD in Media Management. Doctoral programmes in Social Media Management are available at international universities.
    • These courses are only taken by persons who desire to become specialists in their subject or enter research.
    • These programmes must be completed within two years. It can be expanded based on the field of study.
    • The average pay after completing these courses ranges between INR 5 and 10 LPA.
    Frequently Asked Questions

    Q: How can I work as a freelance social media manager?
    Ans. It is quite simple to begin a freelancing career in Social Media. You can either get a certificate or a diploma in the same profession. Many of these courses are both free and self-paced. They can assist you on your path to becoming a freelancer.

    Q: As a social media manager, should I learn graphic design?
    Ans.
    Yes, it will boost your work quality and make you more energetic in the workplace.

    Q: Can I pursue a Bachelor's degree in Social Media Management?
    Ans.
    There are no formal courses for social media management at the bachelor's level in India. It is available at many foreign universities.

    Disclaimer: This content was authored by the content team of ET Spotlight team. The news and editorial staff of ET had no role in the creation of this article.
    ( Originally published on Aug 23, 2023 )
    The Economic Times

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