🚨NEW From HarrisX/MoffetNathanson: 📊 Cord Cutting Trends 📊 Key take-a-ways: -This quarter, the importance of price dropped for every streamer. -"To avoid watching commercials" decreased at Amazon following the launch of ads on the platform. -The appeal of binge-watching content took a hit, possibly due to platforms moving back to weekly or multi-part release schedules Check out the FULL dashboard on harrisx.com here: https://lnkd.in/eb4QNShZ #StreamingTrends #AmazonPrime #Convenience #BingeWatching #StreamingServices #TVTrends
HarrisX - a Stagwell Inc. company
Market Research
Washington , DC 4,178 followers
Data + Creativity = Strategy.
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HarrisX is a technology, analytics, and research company, that leverages data and creativity to drive strategic answers to our client’s burning questions. We deliver an agile and iterative process that combines both syndicated and custom research with deep industry expertise. We're marrying behavioral data with self-reported data and adding rich layers of narrative around our findings. Our team is nimble, interactive, and applies the latest advances in technology to solve complex problems in real-time. This is how we connect the dots for our clients. This is Connected Data Intelligence. The HarrisX story is grounded in innovation and iteration. We run the largest syndicated consumer research trackers in the technology & telecom industry, which were acquired from Nielsen in 2017 and include data going back to 2005. Our first syndicated products, the Mobile Insights Survey and Total Communications Survey, were just the beginning of our expertise in driving technology and telecom thought leadership and insights. And we didn't stop there. Find out how we've been evolving and providing the most innovative research solutions to our clients across more than just the technology, media, and telecommunications industry at www.harrisx.com.
- Website
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http://harrisx.com
External link for HarrisX - a Stagwell Inc. company
- Industrie
- Market Research
- Größe des Unternehmens
- 51-200 Mitarbeiter
- Hauptsitz
- Washington , DC
- Typ
- In Privatbesitz
- Gegründet
- 2017
- Spezialitäten
- Syndicated Research, Market Research, Polling, Qualitative Research, Omnibus Polling, Audience Segmentation, Analytics, Ad Claims, Dashboards, DaaS, Mobile Insights, Streaming Insights, Connected Device Insights, Ad Testing, Panel Technology, Billing Technology, Pricing Studies, Product Testing, Car Clinics, Telecom, Technology, and Media
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Primäre
1808 I St NW
Washington , DC, US
Employees at HarrisX - a Stagwell Inc. company
Aktualisierungen
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New analysis using fresh HarrisX - a Stagwell Inc. company / MoffetNathanson data via NextTV: Less Original Content Isn’t Slowing Streaming Penetration: Report Check it out! https://lnkd.in/dMeEkDUk
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New analysis using fresh HarrisX - a Stagwell Inc. company / MoffetNathanson data via NextTV: Less Original Content Isn’t Slowing Streaming Penetration: Report Check it out! https://lnkd.in/dMeEkDUk
Less Original Content Isn’t Slowing Streaming Penetration: Report
nexttv.com
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🚨NEW From HarrisX/MoffetNathanson: 📊 The Number of Streaming Services Tick Up 📊 As overall streaming penetration increased and every individual streamer saw growth, the average number of streaming services subscribed to has risen from 3.8 to 4.0. 📈 The average number of services watched (but not necessarily subscribed to) also grew from 4.1 to 4.2. It's anticipated that this number might eventually decrease as the streaming market consolidates, the rise of bundles and promotions could keep users subscribed to multiple services for the foreseeable future. 📺✨ Check out the FULL dashboard on harrisx.com here: https://lnkd.in/eb4QNShZ #StreamingTrends #StreamingServices #MediaConsumption #StreamingBundles #TVTrends #StreamingGrowth
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NEW: 🚨🚨🚨HarrisX/MoffetNathanson report: The Streaming Industry Has Reached New Heights in Q2 2024! Let’s break it down: FIRST: After a notable increase at the end of 2023, streaming penetration in U.S. households has remained steady at 84-85%. Streaming has remained at an all-time high in the past 3 quarters overall as previously underserved age groups such as the 55+ cohort has started adopting more streaming, even as they are reducing the rate of cord-cutting Pay TV. 📈 Highlights: Streamers with Pay TV increased by +1.5% to 35% Streamers without Pay TV fell by –0.40% to 50% Households not streaming decreased by –1.15% to 15% Check out the FULL data on the HarrisX Streamer Dashboard here: https://lnkd.in/eb4QNShZ #Streaming #USHouseholds #Netflix #YouTubeTV #PayTV #MarketTrends #MoffetNathanson #HarrisX
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HarrisX - a Stagwell Inc. company reposted this
Hit the ground running has a whole new meaning for Saucony. 👟 The brand's Marathumb Challenge has been named a finalist in the Global Influencer Marketing Awards for Best Sport, Health & Fitness Campaign. In collaboration with Doner, HarrisX - a Stagwell Inc. company and Wolfgang, LLC our team helped encourage consumers to set down their screens and step outside. KWT supported with a robust seeding program and strategically supplemented earned media with influencer talent. Big thanks to Hello Partner for recognizing this integrated effort! #HealthandFitness #MarathumbChallenge #TransformingMarketing
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HarrisX - a Stagwell Inc. company reposted this
Day 1 of #CannesLions2024 judging down. 7 Shortlists are in. More news to come! I remember the day we pitched our partners at Saucony vividly -- the possibility was palpable and the energy was contagious. It's amazing to see what we've accomplished since! Congratulations to our amazing Doner Partners Network team that made this possible: Doner (Creative), KWT Global (PR & Influencer), Wolfgang, LLC (Production) and HarrisX - a Stagwell Inc. company (Research). Sharing this honor with so many -- including Andrea Love, Whitney Parks, Jordan Yob, Ian Dunn, Colin Jeffery, David DeMuth, Wendy DeWindt, Kathryn Burke Pratt, Jeb Blatt, Jeffrey Beck and Justin Bilicki.
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HarrisX - a Stagwell Inc. company reposted this
Experienced Marketer helping Senior Marketers & Ad Tech CEO’s hone their narratives and enabling skills. Vast experience in data strategy, consent and compliance, privacy tech, digital media, social, search, brand safety
“Brands no longer have to accept the idea that news is unsafe.” Vanessa Otero, CEO and Founder, Ad Fontes Media with Phillipa Leighton-Jones, Global Head of Studio, The Wall Street Journal, Jeff Green, CEO and Founder, The Trade Desk and Almar Latour, CEO, Dow Jones at #WallStreetJournalHouse The Stagwell study, (https://lnkd.in/eji9NJY7 ) conducted by HarrisX - a Stagwell Inc. company among 50,000 participants, conclusively showed no correlation between a news topic, no matter how salacious, provocative or inflammatory. Cannes Lions International Festival of Creativity, #Cannes24, #JournalismMatters, #BrandSafety
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HarrisX - a Stagwell Inc. company reposted this
After the first day of judging, we’re excited to announce 7 shortlists for Saucony at #CannesLions2024. Looking forward to more news later in the week. 🦁🏆🏃🏽♀️ #CannesLionsAwards Andrea Love, Whitney Parks, Jordan Yob, Ian Dunn, Kathryn Burke Pratt, David DeMuth, Colin Jeffery, Justin Bilicki, Ben Grossman, Pete Spender. Wendy DeWindt, Melissa Zelinski, Jeffrey Beck, Alex D., Kayce Holland Cory Brown, Matthew Denomme, Martin Zivica, Madison Johnson-Robertson, Maddie Sager, Angelo Patrona, Liam Soren, Dylan Lang, Apple Xenos, Jennie Hochthanner, Domenic Caruso, Jessica Shamma, Jennifer Rhodes, Christopher Kelley, Kate Smith, Lauren Wright, Tiffany Trilli Denihan, Jessica Spar, Antonia P., Emily Robertson, KWT Global, HarrisX - a Stagwell Inc. company and Wolfgang, LLC
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CHECK IT OUT: HarrisX - a Stagwell Inc. company joins forces with Deseret News and University of Utah's Hinckley Institute to launch a monthly Utah Voter Poll ahead of the 2024 elections. Stay tuned for the latest insights on key issues and candidates! "We are thrilled to be partnering with the Deseret News and the Hinkley Institute on this important project," said Dritan Nesho, chief researcher and CEO of HarrisX. "And we’re stepping into big shoes with this partnership; this poll in the past was conducted by the legendary Utah pollster Dan Jones, a legacy we are honored to sustain.” The first poll was released on June 8, showing Utah Gov. Spencer Cox with a commanding lead over his primary challenger, state Rep. Phil Lyman, ahead of the June 25 primary election. Yet-to-be-released insights will focus on the public’s opinion on a new Utah hockey team, taxes, and business in the state. Notable past collaborations between the Deseret News and HarrisX include a 2023 poll, which made waves online, revealing that most Republican voters see former President Trump as best reflecting their values and their faith compared to all GOP leaders; a poll detailing the shift of working-class voters from the Democratic Party to the GOP, and a retrospective survey examining voter attitudes toward the pandemic and vaccines. Reporting on the polls will be released monthly in conjunction with the Hinkley Institute and will be available on the Deseret News' website, deseret.com, and social media channels, as well as on HarrisX's website and social channels. Data and crosstabs around the polls will be available at the HarrisX.com website. FULL Press release here: https://lnkd.in/eeVy4b5u