MAGNA Global

The B2B world is undergoing a renaissance. According to the latest MAGNA Media Trials and LinkedIn for Marketing research, B2B ads are evolving to emphasize emotional connection and storytelling. The study shows business decision makers feel that current B2B ads lack humor, emotional appeal, and creativity. It's clear that more creative ads have the power to drive interest and action among B2B decision makers. Learn more about B2B ads and creativity via the blog post here: https://lnkd.in/g5zjawuf Click the link to access the full Media Trials research report: https://lnkd.in/eyBfa3WK #B2B #marketingstrategy #creativity #mediaintelligence

As the Paris 2024 Olympics wrapped up, our Global & US President, Dani Benowitz, spoke with Parker Herren of Ad Age about what the games meant for marketers. If you followed the athletes, influencers, and all the action from TV to social to streaming and beyond, you're not alone! Cross-platform consumption is a rising trend given the changing landscape. Dani noted, "If [a brand] is truly surrounding the Olympics and activating wherever there's Olympics content or conversation, they're going to see the rewards." Countdown is on for the Paralympics and future Winter '26 and Summer '28 games. Click the link below to learn how advertisers can get ready: https://lnkd.in/efxfiZfb #media #mediastrategy #mediainvestment #advertising #sportsmarketing

Uber joined MAGNA Media Trials and IPG Mediabrands in our NYC office to take us all on a journey to further explore how advertisers can leverage tablet ads throughout a rideshare journey, as highlighted in our joint study, "Inside A Rideshare: Tablet Ad Opportunity." Through the journey, we explored new partnerships and technology, all while comparing Uber ratings - all of which were 5.0 - and reliving memorable rideshare moments. You can find the study "Inside A Rideshare: Tablet Ad Opportunity" by MAGNA Media Trials and Uber here: https://lnkd.in/dMsCWT3W

We're looking forward to joining this LinkedIn Live session with The Drum featuring our colleague Kandace B. of Initiative. Thanks to our partners and teams that put together this great conversation! See details below. Click the link to RSVP and attend the event on Tuesday, August 13th at 10:00 a.m. EDT. #B2Bmarketing

The Drum and FreeWheel, a Comcast Advertising company, invited our US and Global President, Dani Benowitz, and other leaders in the investment side of the TV ecosystem to explore the shift from linear to streaming live TV and its implications for advertisers and programmers in their "#YOLO (You're Only Live Once)" series live from Cannes.   Dani shared some unique insights, "The fact that live programming is living on these new platforms brings the opportunity for innovative ad units like interactive and shoppable, and first-party data to connect and target audiences in a different way to move down the funnel quicker."    To read the article and watch the #YOLO series, visit The Drum: https://lnkd.in/eK9xc86X

Roku Advertising recently visited our NYC office to host an informative lunch and learn session with MAGNA Media Trials. The session showcased valuable insights into consumer behaviors and the changing premium TV landscape from their joint study titled "From 'Power On' to 'Power Off:' Understanding the Streaming Experience." Explore the world of streaming TV and uncover the emotions, motivations, and challenges of streamers here: https://lnkd.in/ec6-BjxK

Last week, MAGNA hosted an insightful mid-year Subscriber Briefing exclusively for all of our ATLAS subscribers. Our investment and intelligence experts provided an update on the 'Streaming Storm,' discussing its impact on advertising sales and the media landscape, from sports to video. Check out these behind-the-scenes production photos from the virtual event! #BTS #MAGNA #SubscriberBriefing #media #streaming #TV #video #sports #mediaintelligence

Digiday tapped Luke Stillman, CFA, our EVP of Market Insights, in light of recent developments in cryptocurrency advertising. Our Intelligence team has observed a steady increase in global advertising spending by Coinbase in the first half of 2024, signaling an industry-wide initiative to change public perceptions of the technology. To delve deeper into our outlook on the future of cryptocurrency advertising spend and expectations for an increase in advertising budgets, read the full article on Digiday: https://lnkd.in/d7uQQY6w

Thanks to The Drum for inviting Dani Benowitz to be part of #TheDrumatCannes video series! Check out this teaser from her interview on sports trends in streaming. ⚽ 📺 #media #CannesLions2024

Next Wednesday, join our webinar in partnership with MMA Global and MAGNA Global featuring Jordan Rost and Kara Manatt. Tune in to uncover consumer behaviors along the streamer’s journey. Register now: https://lnkd.in/eTjQT4cF #Streaming #Advertising