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    A bet on Allied Blenders may take longer to give a high

    At an implied market cap of over ₹7,860 crore, the IPO values the company at 2.3 times its estimated FY24 net revenues. Long-term investors interested in a turnaround story in liquor industry may subscribe to IPO - even as there are several better-performing listed liquor companies.

    Synopsis

    The company sells 16 brands of whisky, brandy, rum and vodka in 79,329 retail outlets across India. ABDL earns 95% of its revenues from whisky with Officer's Choice contributing 73% of total sales volume. ABDL has an estimated market share of 12% in terms of sales volume in Indian whisky market in FY23.

    ET Intelligence Group: Allied Blenders & Distillers (ABDL), the maker of Officer's Choice whisky, is the third largest player in the India made foreign liquor (IMFL) market. The company is rolling out a ₹1,500-crore initial public offering comprising a fresh issue of ₹1,000 crore and an offer for sale of ₹500 crore. IPO represents 19% of post-paid capital of company. BusinessThe company sells 16 brands of whisky, brandy, rum and vodka in 79,329
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