Search
+
    Invest with Confidence. Lead with Insights.
    • Drench in the knowledge with exclusive insights, ePaper & smart market tools with ETPrime.

    How shrinkflation spiced up a snack maker's fortunes

    In the first quarter of FY23, the company reduced the grammage per pouch offered in its most popular SKUs priced at ₹5 and ₹10 packs.

    Synopsis

    Leading FMCG companies such as HUL, Dabur and Britannia have in the past passed on the increase in raw material costs to the consumer by selectively reducing the grammage of their products.

    ET Intelligence Group: Rajkot-based Gopal Snacks is rolling out its ₹650 crore offer for sale (OFS) this week. The company claims to be the country's largest manufacturer of Gujarati savouries - gathiya and snack pellets.According to disclosures made in the company's red herring prospectus, while revenues rose 3.2% to ₹1,395 crore in FY23 from ₹1,352 crore in FY22, net profit nearly tripled to ₹112 crore from ₹41.5 crore during the period thanks
    • FONT SIZE
    • SAVE
    • PRINT
    • COMMENT
    ET

    Uh-oh! This is an exclusive story available for selected readers only.

    Worry not. You’re just a step away.

    Why ?

    • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

    • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

    • Clean experience with
      Minimal Ads
    • Comment & Engage with ET Prime community
    • Exclusive invites to Virtual Events with Industry Leaders
    • A trusted team of Journalists & Analysts who can best filter signal from noise
    • ​Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-​

    The Economic Times