WFA

Are you or do you know a global #marketer who in the past 12 months: ⭐ Drove initiatives that contributed to business growth? ⭐ Developed talent and capabilities within their marketing organisations? ⭐ Delivered stand-out innovation and creativity? ⭐ Demonstrated industry leadership? Then you might just be – or know – WFA and The Drum's next Global Marketer of the Year. 🏆 The search for the next Global Marketer is now open, you can nominate your international marketing star here: https://bit.ly/3W8jl43. https://bit.ly/3Wpo6rk #GMOTY2024 #GlobalMarketing #BetterMarketing Robert Dreblow Camelia Cristache-Podgorean Stephan Loerke The Drum Cameron Clarke Steven Antoniewicz

🔴 Only two weeks left to nominate your Global Marketer of the Year! Are you – or do you know – a global #marketer who in the past 12 months: ⭐ Drove initiatives that contributed to business growth? ⭐ Developed talent and capabilities within their marketing organisations? ⭐ Delivered stand-out innovation and creativity? ⭐ Demonstrated industry leadership? Then you might just be – or know – #WFA and The Drum's next Global Marketer of the Year. 🏆 Nominate your international marketing star before September 15: https://bit.ly/3W8jl43. #GMOTY2024 #GlobalMarketing #BetterMarketing Robert Dreblow Camelia Cristache-Podgorean Stephan Loerke Cameron Clarke Steven Antoniewicz

🚨How do you keep your audience’s attention? Creative effectiveness expert Orlando Wood joins us on Wednesday to share his insights! WFA Members can register via the link below.

🔴 Tune in next week for this webinar on #marketingeffectiveness with Orlando Wood, author of Lemon and Look out (IPA). Join us Wednesday August 21 to understand what showmanship advertising looks like and how it can put you on the path to growth and profit. 👉 This webinar is open to WFA members and national advertiser associations in WFA membership, you can register here: https://bit.ly/4dtkcUJ. Brenna Brandes Julia Kraft #GlobalMarketing #BetterMarketing #Advertising 

Enhance your influencer management and agency partnerships with insights from our upcoming webinar, hosted by WFA in partnership with R3.  Key topics covered: 🛠️ Establishing a Strong Foundation in Influencer Partnerships 💰 Evaluating Remuneration Models 🔗 Integrating Procurement and Marketing Roles 📜 Crafting Effective Contract Clauses If you’re a brand marketer or procurement lead, secure your spot here: https://lnkd.in/gu22fD5u Laura Forcetti Joel Gan #InfluencerManagement #AgencyPartnerships #Webinar #WFA #Marketing #Influencers

🔴 "Every brand needs a stronger insight function." Ioana Danila, Senior Manager Global Insights at WFA, talks about three years of WFA's Insight Forum and how the function is rapidly evolving: https://bit.ly/46z62hZ. 👉 See more about the WFA Insight Forum here: https://bit.ly/3WHW8qS. #GlobalMarketing #BetterMarketing #Advertising #Insights

🔴 Viral #AI-generated campaigns, #GenAI mislabelling and risks of AI in digital ads: Gabrielle Robitaille, WFA Associate Director for Digital Policy, wraps up this month's most important developments in AI: https://bit.ly/3yvtr7g. #GlobalMarketing #BetterMarketing #Advertising #Policy

🏆 Don't forget to nominate your Global Brand Builder of 2024 before September 15: https://bit.ly/3W8jl43. #GMOTY2024 #GlobalMarketing #BetterMarketing Robert Dreblow Camelia Cristache-Podgorean Stephan Loerke The Drum Cameron Clarke Steven Antoniewicz

🔴 The most inclusive brands are also the most successful. Or, simply put, inclusion equals income. 👉 Kantar’s global Brand Inclusion Index 2024 is out and you can read about the results here: https://bit.ly/4dgGvMC. Valeria Piaggio #DEI #Diversity #Equity #Inclusion #GenZ #Millenials #GlobalMarketing #BetterMarketing

🔴 “Just 41% of marketers predict diversity and inclusion will be a marketing priority in the next five years, a decline from 2021’s 59%." If, as a #marketer, you are scared to speak up about #inclusion and #climate, then you should read this column in which writer and brand strategist Arwa Mahdawi explains why not to go quiet on your #DEI and #sustainability efforts. After all, all the data shows that progressive brands drive business growth. https://bit.ly/4ddMp1e #GlobalMarketing #BetterMarketing